How a search for clean air turned into the world’s favorite pollution app
- רן קורבר
- 20 באפר׳
- זמן קריאה 1 דקות
When Ran Korber and his asthmatic wife couldn’t find air-quality info to help them choose a place to live, he and two friends invented the world’s go-to app for real-time information on air pollution.
Published by Diana Bletter | November 1, 2021 | ISRAEL21c
It’s two minutes before nine o’clock, when my interview with BreezoMeter and CEO Ran Korber is scheduled to begin, and he’s nowhere in sight.
HaNamal Street, renovated and hip, lined with restaurants, cafés and high-tech offices in the once gloomy Haifa Port area, has not quite woken up. The cobblestones are still slippery with the previous night’s rain.
And then at 8:59, Korber breezes in quickly and quietly. He’s wearing jeans and a black T-shirt with the BreezoMeter logo – a cheerful elephant with BreezoMeter’s rainbow-colored Air Quality Index.
With his big smile and dimples, 39-year-old Korber doesn’t look like a cutting-edge entrepreneur who started a company that provides 400 million people around the world with the most comprehensive, real-time information about air pollution, wildfires and environmental hazards.
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